Inspiring round-trip vacations for millions of travelers.

Westjet

Year

2021

Industry

Travel & Hospitality

Westjet engaged Huge to enhance the design of their vacation segment on the website, aiming to reposition their brand from being perceived as discount-oriented to embodying a premium experience. This strategic shift was planned in anticipation of launching their inaugural Dreamliner aircraft.

Delivered items

↳  Mobile app vision

↳  Website vision

↳  Experience journey

This project presented a distinctive chance to reinvent the digital presence of a well-known brand, and to advocate for services tied to a universally shared human experience—a concept deeply relatable to individuals worldwide.

To create the most effective product, we worked closely with our client, delving into the complexities of their processes and identifying key pain points, like customer service overload. This collaboration enabled us to design strategic solutions that not only reduced workload but also contributed to business growth.

Let’s work together.